Only a few months after acquiring Blink, Amazon has announced another major acquisition as the company looks to further expand its reach in the home security market.
Amazon has agreed to buy Ring, maker of the popular video doorbell camera, in addition to a newer security system and other security accessories. Reuters reports that the deal is worth more than $1 billion — a much larger step up from the $90 million the company paid for Blink.
Although Amazon is already one of the biggest companies in home automation with its Alexa-enabled Echo devices, it’s clear the company is specifically making a strong push into home security.
[Already an Echo user? Here are Ten Alexa Skills To Turn Your House Into A Smart Home.]
Amazon’s own Cloud Cam indoor security camera was released late last year, and now Blink and Ring have been added to Amazon’s stable. Even if the brands are kept separate, the acquisitions further extend the corporation’s reach into yet another area.
Blink and Ring products are already compatible with Alexa, which makes them a natural fit for the company. The expansion of Amazon’s home security offerings could also benefit Amazon’s Key delivery service, which places packages inside a customer’s front door. It’s clear that a product like Ring’s video doorbell could work in conjunction with the service.
According to the Reuters report, “Amazon was working on a competing smart lock with camera” prior to the announcement of the Ring deal. It’s unclear if the company will continue developing their own smart lock, or if this deal changes longterm plans.
There’s also the general benefit of having more connected products in general that tie into Amazon’s own ecosystem. At this point, it’s hard to see any areas where Amazon couldn’t make a strong push if it wanted to — the home security market is another opportunity for the company to fully integrate itself with the shopping habits of American consumers.