Amazon will not be selling any of Nest’s new products as the online retailer battles with Google over the future of the smart home.
The Nest team recently received a call from Amazon’s retail team informing them that Amazon wouldn’t be selling any of the new Nest products, Business Insider reports. The newest thermostat and home security system from the Google-owned Nest are just two of the products that won’t be found on Amazon.
Reportedly, Amazon told Nest on a conference call that the decision “came from the top” and was unrelated to the quality of Nest products. Unsurprisingly, Nest employees seem to believe the decision was made by Amazon CEO Jeff Bezos, “although Amazon’s retail team didn’t explicitly say that at any point.”
At this point, Nest will stop selling any of its products on the site, according to the report. So when current Nest products go out of stock on Amazon, they’ll be gone for good (or at least until a later date, if things change in the future).
It’s Been Done
This news isn’t entirely surprising, as Amazon has done this before, even with other companies. The retailer stopped selling Apple’s Apple TV for years until Amazon’s Prime Video app arrived on the device’s App Store.
Amazon is no stranger to battling with Google in this way, either. The retailer doesn’t sell Google’s Google Home speakers — which directly compete with their Alexa-enabled Echo products — and stopped selling Google’s Chromecast for a while, as well. The new Nest products are just the next step.
We’ve written a lot about increasing integration among internet-connected devices, and how more products are working together. But this is the other side of that coin, as companies fight for their home solutions to come out on top — and it also illustrates the power of Amazon, in its rare position as both a massive retailer and a leader in smart home hardware with its Alexa-powered devices.