In a time of cord-cutting customers, cable giant Comcast is shifting its strategy and entering a growing market — home automation.
The company plans to diversify its offerings with the likes of home cameras and thermostats, Reuters reports. Comcast plans on introducing a pilot program in three markets, which will offer a video camera bundled with its internet plan for an extra $10/month.
Customers will also be able to purchase up to six cameras for $99 each, and a monthly fee will cover installation and cloud storage, among other features.
Comcast entered the home security market with its Xfinity Home service in 2012. The company’s had success in the realm, and sees home automation as the next step.
While the move may make sense to Comcast, it’s too early to tell how much sense it will make for consumers. There would be ease-of-use benefits in letting a cable company properly install security cameras, and fees could be bundled into a cable/internet package, perhaps at a reasonable cost.
But some users may not want a large conglomerate having another avenue into their homes — especially in an area with such obvious privacy concerns — and the quality of Comcast’s products would have to measure up to other companies in a growing, improving field.