As Facebook continues to deal with questions about how it protects the personal data of its billions of users, the social network is trying to adjust to this new landscape with tools aimed at bolstering user privacy.
In a blog post today titled “Getting Feedback on New Tools to Protect People’s Privacy,” Facebook VP and Chief Privacy Officer Erin Egan announced the company has plans to build a new “Clear History” feature that ideally, should give users more control over their privacy.
“This feature will enable you to see the websites and apps that send us information when you use them, delete this information from your account, and turn off our ability to store it associated with your account going forward,” Egan wrote.
“We’ll remove identifying information so a history of the websites and apps you’ve used won’t be associated with your account,” Egan continued.
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Despite the new announcement, it doesn’t appear as if Clear History is right around the corner. The post claims it will take Facebook “a few months” to build the new tool, and there’s no further timeline regarding its release.
It’s also unclear at this point if more tools will eventually be introduced beyond Clear History, or if Facebook will make bold, broad changes that give users a better understanding of what’s being done with their data, and how to control it. For what it’s worth, the post ends with “We’re looking forward to doing more.”
The recent continued uproar surrounding Facebook data can all be traced back to the Cambridge Analytica scandal, in which a consulting firm that worked on Donald Trump’s presidential campaign improperly harvested data from tens of millions of users. Those who actually used Cambridge Analytica’s This Is Your Digital Life app first-hand also had their private direct messages collected.