Startup Otto has debuted its first product, a smart digital door lock called Otto Lock. Otto Lock is a small, steel, sleek smart lock meant to replace a traditional deadbolt, but its design comes at a premium price — $699.
Otto was founded in 2013 by former Microsoft executive Sam Jadallah, and Otto Lock is the company’s first product. The lock connects via Wi-Fi or Bluetooth — users can unlock the door via Bluetooth from a nearby phone, remotely via Wi-Fi, or by using a four-digit entry code. According to Otto, the lock boasts “end-to-end advanced ECC security, device-level asymmetric cryptography, and PKI encryption.”
The Otto app will allow the lock’s owner to unlock and lock the door remotely, and the app will also enable guests to gain access at the owner’s discretion. Notably, Otto Lock owners are required to have an iPhone (iPhone 5 or later) running iOS 10 or later. Android users are limited to guest access.
With its price tag — and a concierge installation requirement which will cost an additional $149 after a promotional period — Otto is clearly targeting high-end consumers in a growing market. Otto Lock is currently available for pre-order in silver, black, or gold, with the company claiming the lock will ship this fall.