An Amazon Ring-commissioned study found that more than 1 in 4 American homeowners have been the victims of burglary. Of the 28% of homeowners who reported being burgled, a quarter of those occurred this year or last year. Additionally, 30% of U.S. homeowners in the study stated that someone in their neighborhood had been burgled in the past year.
According to the research, 45% of homeowners believe in having a neighborhood watch to help prevent crime. Ring may have included this question to provide more data for Neighbors, an app that uses actual footage of incidents in a community to provide residents a platform to discuss neighborhood security concerns. While the residents are not required to have the Amazon Ring doorbell or app to participate, they must prove that they actually live in the neighborhood.
Amazon Ring’s focus on community engagement and participation is not limited to the Neighbors app. The company released its study in conjunction with the launch of its partnership with National Night Out, an organization that seeks to bridge the gap between neighborhoods and local police departments. Ring founder Jamie Siminoff, stated, “We’re excited to partner with National Night Out to keep communities up-to-date on local crime and safety information. Over the past few years we have learned that when neighbors, the Ring team and law enforcement all work together, we can create safer communities.”
Amazon Ring’s study was comprised of two groups of participants: 1,001 homeowners and 100 separate Ring owners. While the responses from the study indicate that approximately 12% of homeowners has been burgled either this year or last year, it also suggested that the majority of burglaries reported happened over five years ago. This corresponds to FBI data suggesting crime has generally been on the decline in the United States. Despite national trends, crime rates are variable for individual communities and dependent on a number of factors. Amazon Ring, however, has produced some initial evidence suggesting that its video doorbell effectively reduces crime.
Crime Reduction with LAPD
Ring worked with the Country Club Park and Wilshire Park communities of Southern California installing 500 Ring doorbells, which resulted in a claimed reduction in property crime of 55% in subsequent months. The video doorbell works with the Ring app to alert a homeowner when someone is at the front door allowing the homeowner to see and speak to anyone on their property, which may deter theft.