Through Facebook, Amazon is promoting videos of individuals stealing packages that have been recorded by its video doorbell, Ring. Amazon Ring affords its customers the ability to watch what is occurring on their front porch in real-time and record the video in 30 second increments.

In an effort to thwart the stealing of packages and catch thieves, Amazon is publishing these videos of suspected thieves on social media. So far, the company has posted videos taken by Ring on Facebook and Twitter.

The uploaded videos captured by Ring give a general location, usually the name of the city of where the incident occurred, and provide a case number for the local police department.

Ring publishes approximately 50-100 wanted posters a week through social media channels including Facebook and Twitter and claims that it leads to approximately three or four arrests per week. While these videos may appear to serve as an advertisement for Ring’s video camera products, Mark Troughton, Ring’s President, states, “This isn’t really about a Ring commercial. It’s really about building a neighborhood watch that has real teeth that’s really reducing crimes in neighborhoods.”

In addition to its social media presence, Ring has an app called Neighbors that all verified members of a community can use to report in real-time on suspicious activity and crime in their area, regardless of whether or not they own a Ring device. Local law enforcement agencies can also join the app directly and use the the shared information to search for potential evidence or tips. The app allows agencies to use what is provided publicly, but information sought from a specific address requires the resident’s permission.  In an interview with CNN Money, Fort Lauderdale’s Police Chief, Rick Maglione commented that apps like Neighbors could be more efficient than going to door to door.

Staying True to Ring’s Mission

Jamie Siminoff founded Ring in 2013 to help deter theft and allow people to see what was happening at their home when they were away. The company’s first and most popular product, a video doorbell originally called “Doorbot,” grants homeowners the ability to view who is at their door and record video. The company has expanded from its video doorbell with a line of  cameras, motion sensors, and other security products with cloud monitoring. Amazon Ring is competing in the same space as other monitoring and video recording companies like Simplisafe.

Amazon bought Ring in February of 2018 to bolster its efforts in entering the smart home security market and provide a synergy with its primary e-commerce business. The acquisition, valued at more than $1 billion by sources close to the deal, allows Amazon to own a complement to the Amazon Key, a product designed to afford direct delivery inside of a home by a delivery service. When Amazon acquired Ring, founder Jamie Siminoff tweetedOur mission to reduce crime in neighborhoods has been at the core of everything we do at Ring, and I’m excited to bring accessible home security to more Neighbors with @Amazon.”

Featured image courtesy of Amazon

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