Apple Buys AI Company For $200 Million

Apple has bought Xnor, a Seattle-based artificial intelligence start-up, for $200 million. Amazon, Microsoft and Intel had also tried to buy Xnor, according to sources, due to the company’s focus on machine learning for edge devices, which means that their data is stored on-device rather than in the cloud. This allows the users to control their personal data, as opposed to storing it on a cloud server provided by the company, according to an article in the Financial Times. It also allows devices to run continuously without having to depend on a cloud network connection.

Apple Laptop

Xnor’s machine learning technology has been used in WiFi-enabled security cameras. Currently, they are developing applications that will monitor shelves in retail stores to improve inventory management. Their technology uses fewer computing resources and less power for large-scale machine learning projects. Google is developing a similar technology called Coral.

Apple Invests In Smart Home Tech

Last October, Apple posted 15 job listings and privately recruited a team to work on smart home software and devices. The new team at Apple will develop smart light bulbs, garage door sensors, and more connected devices, according to a previous article from Security Baron. Apple’s Chief Technology Officer, formerly of Mozilla, Andreas Gal is in charge of expanding Apple’s smart home reach. Gal began working at Apple when the company bought Silk Labs, an artificial intelligence company that focused on connected devices.

While Apple was the first company out of Amazon and Google to create a voice assistant, Amazon’s Alexa now leads in popularity followed by Google Assistant. Apple’s acquisition of multiple artificial intelligence companies could affect the popularity of their HomePod speaker, which only has 5% of the market share according to Consumer Intelligence Research Partners. Amazon’s smart speakers hold 70% while Google speakers hold 20% of the market share. Aside from artificial intelligence, Apple is also working on a self-driving car, an iPhone that supports 5G as well as an augmented reality headset. 


What company owns Apple?

Apple isn’t owned by any other company. They exist independently.

How much did Apple buy Siri for?

Apple bought Siri for over $200 million according to reports from CNBC and other news outlets.

Does Apple own Sony?

Currently, Apple does not own Sony. However, there have been rumors that they are looking into buying it, according to an article from The Wellesley News, the student newspaper of Wellesley College.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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