Apple has bought Xnor, a Seattle-based artificial intelligence start-up, for $200 million. Amazon, Microsoft and Intel had also tried to buy Xnor, according to sources, due to the company’s focus on machine learning for edge devices, which means that their data is stored on-device rather than in the cloud. This allows the users to control their personal data, as opposed to storing it on a cloud server provided by the company, according to an article in the Financial Times. It also allows devices to run continuously without having to depend on a cloud network connection.
Xnor’s machine learning technology has been used in WiFi-enabled security cameras. Currently, they are developing applications that will monitor shelves in retail stores to improve inventory management. Their technology uses fewer computing resources and less power for large-scale machine learning projects. Google is developing a similar technology called Coral.
Apple Invests In Smart Home Tech
Last October, Apple posted 15 job listings and privately recruited a team to work on smart home software and devices. The new team at Apple will develop smart light bulbs, garage door sensors, and more connected devices, according to a previous article from Security Baron. Apple’s Chief Technology Officer, formerly of Mozilla, Andreas Gal is in charge of expanding Apple’s smart home reach. Gal began working at Apple when the company bought Silk Labs, an artificial intelligence company that focused on connected devices.
While Apple was the first company out of Amazon and Google to create a voice assistant, Amazon’s Alexa now leads in popularity followed by Google Assistant. Apple’s acquisition of multiple artificial intelligence companies could affect the popularity of their HomePod speaker, which only has 5% of the market share according to Consumer Intelligence Research Partners. Amazon’s smart speakers hold 70% while Google speakers hold 20% of the market share. Aside from artificial intelligence, Apple is also working on a self-driving car, an iPhone that supports 5G as well as an augmented reality headset.
What company owns Apple?
Apple isn’t owned by any other company. They exist independently.
How much did Apple buy Siri for?
Apple bought Siri for over $200 million according to reports from CNBC and other news outlets.
Does Apple own Sony?
Currently, Apple does not own Sony. However, there have been rumors that they are looking into buying it, according to an article from The Wellesley News, the student newspaper of Wellesley College.