Apple announced new privacy and security features for iOS devices at the 2019 Apple Worldwide Developers Conference (WWDC). Craig Federighi, Apple’s Senior Vice President of Software Engineering, said that,
“At Apple, we believe privacy is a fundamental human right, and we factor it into everything we do.”
Federighi announced several of Apple’s privacy updates, including:
Many third-party apps ask users for their location, so Apple users now have the option to share their location only once. Apps will be required to ask for users’ locations each time they log on, and Apple will send users reports on how apps use their locations.
Logging into accounts though social media accounts like Facebook is convenient, but it can be harmful to your privacy as apps sell your data and track your logins. Now, users can sign in with Apple, authenticated with Face ID. If the app wants your email and the user doesn’t want to provide it, Apple will create a random and unique email address for each account that forwards to their real email address. If the user wants to stop receiving emails from a certain app, Apple can disable this stand-in email address.
HomeKit Secure Video
Rather than sending your recorded security footage to the cloud for artificial intelligence analyzation, HomeKit Security Video analyzes your footage locally on a user’s iPad, HomePod, or Apple TV. From there, the footage is encrypted and sent to the cloud where not even Apple can see it. Users will get 10 additional days added to their iHome accounts for free. Currently, Netatmo, Logitech, and eufy are the first cameras to integrate with HomeKit Secure Video, with more to come.
To protect connected devices from attack, Apple has created HomeKit-enabled routers which will automatically put an individual firewall on each accessory. These routers will be manufactured by companies like Linksys and Ero, while the Internet Service Provider Charter Spectrum will participate.
Every message that users receive from a person they don’t already have in their contacts will now show their name, photo, Memoji or Animoji. This information is only shared when the first user messages someone.
Apple is Most Trusted with Protecting Customer Data
An anonymous survey of tech employees from Blind found that the highest percentage of respondents agree that protection of customer data was a top priority at Apple. Second and third were LinkedIn and Paypal, while Adobe had the lowest percentage of respondents agree with the statement. Apple’s latest privacy updates underscore the fact that 93.4% of their employees agreed or strongly agreed that the company prioritizes protecting customer data.