Apple Invests in Smart Home Technology

Apple is looking for a team of people to work on smart home devices and software. The company has posted 15 job listings for their office in Cupertino, California and has recruited candidates privately. Although Apple was ahead of the game in creating it’s voice assistant Siri and launching the HomeKit in 2014, the company has lagged behind Amazon and Google when it comes to smart home devices and skills. The team hired will expand to products like smart light bulbs, garage door sensors, and other Internet of Things devices, according to a report from Yahoo Finance.

Apple Smart Home
Apple Smart Home

According to Consumer Intelligence Research Partners, the current smart home market share is as follows:

  • Amazon smart speakers: 70%
  • Google speakers: 20%
  • Apple HomePod speaker: 5%.

Andreas Gal, former Chief Technology Officer of Mozilla, is in charge of the effort to expand Apple’s smart home division. He joined Apple when his company Silk Labs, which uses artificial intelligence to sync connected devices, was bought by Apple. Aside for the push for more smart home devices, Apple is also working on a self-driving car, an augmented reality headset, an iPhone with 5G support plus computers that work on custom chips from the company as opposed to Intel Corp processors.

Apple Joins Smart Home Networking Group

In the summer of 2018, Apple joined Thread Group, an organization that helps companies standardize their low power mesh networking solutions for IoT products. Thread can be in the form of Bluetooth, Z-wave or Zigbee connectivity. As most of these connected devices are wireless, they rely on batteries, making minimizing power consumption essential to compete with Amazon and Google. In the same vein, Apple joined the Wireless Charging Consortium before releasing the first iPhones, allowing for inductive charging. Although Apple is currently the underdog when it comes to smart home, users can expect a large expansion of Apple-branded smart home devices and software.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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