ADT, Amazon, and Google’s CES 2020 Announcements

Many companies including Amazon, Google, and ADT announced new products and services at CES 2020, the Consumer Electronics Show that took place from January 7 to January 10 in Las Vegas. Some announcements included:

  • ADT: Since acquiring Lifeshield last year, ADT is rebranding the smart home security company as Blue by ADT, which will offer self-monitoring or 24/7 professional monitoring and monthly contracts. In a blog post on their website, ADT announced three new Blue by ADT products, an outdoor camera, an indoor camera and a doorbell camera.
  • Amazon: The majority of Amazon’s updates concern automotive products, according to an Amazon blog post. This year, they are releasing new Alexa integrations with Lamborghini’s Huracan Evo line, Rivian’s R1S and R1T models, their first all-electric cars, plus 100,000 all-electric Amazon delivery vans. Amazon is launching Echo Auto internationally starting in January 15 in India, with releases in other countries to come later this year. There are also new auto accessories with Alexa built-in from companies like BOSS Audio, Sena, and Nextbase. As far as new auto-related Amazon capabilities go, users will be able to have Alexa pay for gas at 11,5000 Exxon and Mobile stations using Amazon Pay. Finally, Amazon is bringing Fire TV to future vehicles from BMW and Fiat Chrysler.
Google at CES 2020
Google at CES 2020. Photo provided by Google.
  • Google: Google has made improvements to its speech translation technology, making the Google Assistant’s voice sound more natural for long-form content, Manuel Bronstein, Google Assistant’s Vice President of Product wrote in a recent blog post. With recent privacy concerns, Google has introduced a Standby mode. Before the user uses the wake word of either “Ok Google” or “Hey Google,” the Assistant won’t record any audio. For speech after the wake word, users will have to opt-in for Google to retain the audio in order to improve their products and services. Google also announced more third-party devices that will work with Google Assistant like August Smart Locks, a washing machine from GE Appliances, as well as a garage door opener from MerossSmart.

In addition to these announcements from ADT, Amazon and Google, companies like Chipolo, TP-Link, GE Appliances and Samsung also announced new IoT products and services, along with a host of other companies.


How much does it cost go to go CES?

CES costs a minimum of $300 to attend, which includes the exhibitor show floor, keynote addresses  and SuperSessions available on a first-come, first-service basis and over 20 conference tracks.

What are the dates for CES?

CES 2020 took place from January 7 to 10.

What does CES stand for?

CES stands for Consumer Electronics Show.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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