Cost is Big Deterrent to Buying Smart Home Devices, Says Survey

The cost of smart home devices concerns people more than their security vulnerabilities, according to a recent survey from Clutch, a market research company. While 26% of the survey’s respondents said that cost was their biggest concern, 21% said security vulnerabilities. The survey also found that:

  • 76% of people recognize smart home devices, while 75% recognized wearables and 73% recognized digital assistants
  • While 53% of people said that they own a smart home device currently, one-third plan to buy one with the next few years
  • The largest benefit of owning a smart home devices was the ability to monitor and control devices remotely at 37%, while utility savings came in at 24% and 21% said making devices easier to use was the primary benefit
The cost of Smart Home Devices deters purchasing the most, according to Clutch.

The survey, which polled 581 people in the United States, also found that smart security systems are the smart home devices that the respondents were the most familiar with and the most likely to own.

Related: The Best Home Security Systems of 2019

Michael Hennessy, CEO of lighting retrofit company Wavelength Lighting, said,

“IoT carries through to so many areas; it’s highly likely most people will own at least one smart device, if not more, in three years.”

Many of his customers specifically request smart lighting, continued Hennessy. Even if customers don’t specifically request IoT devices for their home security systems, many home appliances are being manufactured as “smart”, forcing the adoption of smart home devices, according to Grayson Kemper, Senior Content Developer and Marketer at Clutch.

Most People Don’t Know How Companies Collect Data From IoT Devices

A previous survey from Clutch found that most IoT-device users don’t know how companies collect their data. Only 40% of the survey’s respondents knew that their data is shared across multiple devices. One-third of respondents thought their data was not shared across multiple devices, while 29% of respondents said they weren’t sure if it was or not.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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