Connected devices are becoming a staple in a modern household, but are they secure? SAM Seamless Network, an Israeli cybersecurity company, believes that there are an average of five attacks per home per day on connected devices. Hackers can easily infiltrate devices and compromise users’ privacy, steal their identities, livestream their camera’s footage, and take their money. SAM’s software protects local area networks and their connected devices at the source of entry- the internet service provider via the router.
Most people aren’t aware that they are being attacked, explains Sivan Rauscher, CEO of SAM. There’s a variety of ways that hackers can attack- through ransomware, phishing emails, or hijacking networks. While the attacks do not typically affect users personally, devices are incredibly insecure.
“15 years ago, you only had one home gateway connecting to a desktop. But now with…so many [connected devices], it’s hard to keep the family secure,”
Rauscher says of the sudden increase in cyber attacks. SAM’s target audience is small to medium sized businesses as well as consumers. While larger businesses often have a physical security team, it is smaller businesses and home-users who are now vulnerable to attacks.
After seven years in Israel’s national security agency, Rauscher understands how to protect devices from attacks, but she knows that most people don’t think about cyber security. “People could be using your kid’s social security number and you don’t know,” she says. SAM’s software, she explains, completely protects your connected devices from attacks.
Unlike SAM’s competitors, including Dojo, F-Secure, and Open VPN, SAM does not require any physical hardware. Instead, they partner with internet providers who give users the software for about $10 a month. “For the average home user…[the box is] too expensive, and most people don’t know what the internet of things is,” Rauscher says. All of SAM’s software is injected remotely, so the user doesn’t have to spend $200 on a box.
Currently, SAM has partnerships in Germany and the U.K, but they are looking to expand further into Europe and North America. On November 14th, SAM announced that it has received $12 million in Series A funding from companies like NightDragon and Blumberg Capital. They have also partnered with ADT, the most established security company in the U.S, to integrate SAM’s product into their home security systems. “Now more than ever before, home security goes beyond the physical premise,” said Jay Darfler, Senior Vice President of Emerging Markets at ADT. “The secure home of the future must include cybersecurity”.
Many individual companies have taken steps to secure their connected devices. Recently, Amazon fixed security flaws found both in web services and on connected devices. The flaws let hackers crash devices, leak their memories, and run code remotely, completely taking over the device. However, most users of connected devices are at the mercy of the suppliers, many of whom do not keep their devices secure. Given that there will be 20.4 billion connected devices around the world by 2020, connected devices’ cybersecurity is an increasingly relevant issue.