SAM Wirelessly Protects Connected Devices

Connected devices are becoming a staple in a modern household, but are they secure? SAM Seamless Network, an Israeli cybersecurity company, believes that there are an average of five attacks per home per day on connected devices. Hackers can easily infiltrate devices and compromise users’ privacy, steal their identities, livestream their camera’s footage, and take their money. SAM’s software protects local area networks and their connected devices at the source of entry- the internet service provider via the router.

SAM Seamless Network

Most people aren’t aware that they are being attacked, explains Sivan Rauscher, CEO of SAM. There’s a variety of ways that hackers can attack- through ransomware, phishing emails, or hijacking networks. While the attacks do not typically affect users personally, devices are incredibly insecure.

“15 years ago, you only had one home gateway connecting to a desktop. But now with…so many [connected devices], it’s hard to keep the family secure,”

Rauscher says of the sudden increase in cyber attacks. SAM’s target audience is small to medium sized businesses as well as consumers. While larger businesses often have a physical security team, it is smaller businesses and home-users who are now vulnerable to attacks.

After seven years in Israel’s national security agency, Rauscher understands how to protect devices from attacks, but she knows that most people don’t think about cyber security. “People could be using your kid’s social security number and you don’t know,” she says. SAM’s software, she explains, completely protects your connected devices from attacks.

Unlike SAM’s competitors, including Dojo, F-Secure, and Open VPN, SAM does not require any physical hardware. Instead, they partner with internet providers who give users the software for about $10 a month. “For the average home user…[the box is] too expensive, and most people don’t know what the internet of things is,” Rauscher says. All of SAM’s software is injected remotely, so the user doesn’t have to spend $200 on a box.

Currently, SAM has partnerships in Germany and the U.K, but they are looking to expand further into Europe and North America. On November 14th, SAM announced that it has received $12 million in Series A funding from companies like NightDragon and Blumberg Capital. They have also partnered with ADT, the most established security company in the U.S, to integrate SAM’s product into their home security systems. Now more than ever before, home security goes beyond the physical premise,” said Jay Darfler, Senior Vice President of Emerging Markets at ADT. “The secure home of the future must include cybersecurity”. 

Many individual companies have taken steps to secure their connected devices. Recently, Amazon fixed security flaws found both in web services and on connected devices. The flaws let hackers crash devices, leak their memories, and run code remotely, completely taking over the device. However, most users of connected devices are at the mercy of the suppliers, many of whom do not keep their devices secure. Given that there will be 20.4 billion connected devices around the world by 2020, connected devices’ cybersecurity is an increasingly relevant issue.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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