Echo Will Remain Most Popular Smart Speaker through 2021, Says Estimates

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Amazon Echo devices will remain the most popular smart speakers with about 70% of the United States market share through 2021, according to industry estimates. Echo devices will make up 69.7% of the market share in 2020, decreased from 72.9% in 2019. Google smart speakers will make up 31.7% of the 2020 market, while 18.4% of the market share will go to brands like Apple, Sonos and Harmon, according to estimates from eMarketer. In 2020, there will be 83.1 million smart speaker users in the United States, an increase of 13.7% from 2019. Victoria Petrock, a Principal Analyst at eMarketer, said,

“Since Amazon first introduced the Echo, it has built a convincing lead in the US and continues to beat back challenges from top competitors…By offering affordable devices and building out the number of Alexa skills, the company has maintained Echo’s appeal.”

Related: ADT, Amazon and Google’s CES 2020 Announcements

Playing Music on the Echo Show 5
Playing Music on the Echo Show 5

Amazon Is Most Trusted Smart Home

Two-thirds of people said that they are most likely to purchase a smart home device from Amazon in a survey from ExpressVPN. The survey also found that:

  • 55% of respondents would choose Google as their smart home platform
  • 11% would choose Facebook Portal as their smart display.
  • 35% of respondents said that they would return a device if they knew it was listening to their conversations.
  • 23% of users unplug or turn off their smart home devices when they’re not in use.
  • 28% of the survey’s respondents said they would turn off the smart home device’s microphones when they’re not in use.

This survey was published after Amazon revealed that their workers listen to users’ voice recordings in order to improve Alexa’s artificial intelligence capabilities. Amazon has also had other privacy issues, particularly with their smart home subsidiary Ring. Despite this, Echo remains the most popular smart home device when compared with Google Nest, Apple, and others.


What is an Echo speaker?

An Echo speaker is a smart speaker from Amazon that has Alexa, their voice assistant, built in. This allows users to control their speakers with their voices.

How much is an Echo speaker?

There are a few different Echo speakers with different prices. The Echo Flex costs $24.99, the Echo Dot cost $49.99, the Echo costs $9.99, the Echo Plus costs $149.99 and the Echo Studio costs $199.99.

What's the difference between Alexa and Echo?

While Alexa is a voice assistant, an Echo is a physical smart speaker device.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.