Last year, the amount of Google Assistant actions rose 2.5 times compared to 2.2 for Amazon Alexa skills, according to a report from Voicebot.ai. Overall, however, Alexa has 92.5% more skills over Google Assistant with 56,750 skills available in the U.S. Alexa’s dominance over Google Assistant is largely due to the fact that it preceded Google Assistant in the market place by about two years. Even when controlling for the products’ differing release dates, Google Assistant lags behind Amazon Alexa in terms of number of actions/ skills by 22%.
The most popular categories for the actions on Google Assistant are Education and References at 15.07%, Games and Fun at 11.07%, and Kids and Family at 9.29%, Voicebot.ai’s report said. Out of 18 categories, these three make up over one-third of all of the Google Assistant’s actions. In contrast, the largest Alexa skill category is Games and Trivia, which accounts for 21% of all skills, while Education and Reference takes second place at around 14%. Unlike Google, Amazon frequently promotes its gaming category and offers cash rewards to developers who produce popular skills.
Since its inception, Amazon Alexa has had a stronghold on the smart home platform market. Last December, an ExpressVPN poll found that nearly half of the U.S population will give smart home devices as presents for the 2018 holidays. The majority of devices were by Amazon, which consumers said they trusted over Facebook, Google, Apple, Samsung, and Nest. As reports have suggested that smart home spending will increase to $123 billion by 2022, it is expected that more competition and collaborators will enter the market along with Google Assistant and Amazon Alexa. With that estimation, every U.S citizen would have about three Amazon Echo speakers each. As Amazon and Google have done, companies must collaborate with each other to stay afloat in the smart home industry.