Google Assistant Actions More Than Doubled in Past Year

Last year, the amount of Google Assistant actions rose 2.5 times compared to 2.2 for Amazon Alexa skills, according to a report from Overall, however, Alexa has 92.5% more skills over Google Assistant with 56,750 skills available in the U.S. Alexa’s dominance over Google Assistant is largely due to the fact that it preceded Google Assistant in the market place by about two years. Even when controlling for the products’ differing release dates, Google Assistant lags behind Amazon Alexa in terms of number of actions/ skills by 22%.

Google Assistant App Totals. Graph provided by

The most popular categories for the actions on Google Assistant are Education and References at 15.07%, Games and Fun at 11.07%, and Kids and Family at 9.29%,’s report said. Out of 18 categories, these three make up over one-third of all of the Google Assistant’s actions. In contrast, the largest Alexa skill category is Games and Trivia, which accounts for 21% of all skills, while Education and Reference takes second place at around 14%. Unlike Google, Amazon frequently promotes its gaming category and offers cash rewards to developers who produce popular skills.

Since its inception, Amazon Alexa has had a stronghold on the smart home platform market. Last December, an ExpressVPN poll found that nearly half of the U.S population will give smart home devices as presents for the 2018 holidays. The majority of devices were by Amazon, which consumers said they trusted over Facebook, Google, Apple, Samsung, and Nest. As reports have suggested that smart home spending will increase to $123 billion by 2022, it is expected that more competition and collaborators will enter the market along with Google Assistant and Amazon Alexa. With that estimation, every U.S citizen would have about three Amazon Echo speakers each. As Amazon and Google have done, companies must collaborate with each other to stay afloat in the smart home industry.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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