Google has updated its Assistant’s search results on Android phones, making responses more visual and complete without the user having to click any additional links. Rather than show the user a list of cats in response to the search “cutest cats,” the new feature will show the user actual pictures of cats. The update will also provide the user with tools like a tip calculator, bubble level and metronome music pacer. Finally, Google’s update will allow ads to come up in the Assistant’s search results as they do in regular Google search results.
The Assistant’s expanded search results on Android will include ads for the first time.
“For some questions, the most helpful response might be showing you links to a variety of sources from across the web to learn more. In these cases, you’ll see the full set of search results from the web. When relevant, these results may include the existing ads that you’d see on Search today,”
said the blog post from Google. One example with an ad in the search results was for “traveling with a dog”. The first result above the organic search results was “Traveling with dogs by car” from BMW. Below was the organic search results, beginning with “The Complete Guide to Traveling With Your Dog” from the American Kennel Club. Google is constantly updating their Assistant. In the past year alone, the number of the Assistant’s actions more than doubled.
Google is not the only smart home platform to include ads. Last January, a report claimed that Amazon was looking to bring ads to all Alexa-enabled devices sometime in 2019. According to CNBC, Amazon was in the process of partnering with large companies to product certain products on Echo devices, with brands like Proctor & Gamble and Clorox. As smart homes becoming increasingly popular, it is not surprising that companies are moving their ad dollars to reflect that shift.