Google Assistant Updates Search Results on Android

Google has updated its Assistant’s search results on Android phones, making responses more visual and complete without the user having to click any additional links. Rather than show the user a list of cats in response to the search “cutest cats,” the new feature will show the user actual pictures of cats. The update will also provide the user with tools like a tip calculator, bubble level and metronome music pacer. Finally, Google’s update will allow ads to come up in the Assistant’s search results as they do in regular Google search results.

Google Search Results on Android Before and After Update. Screenshot from Google.

The Assistant’s expanded search results on Android will include ads for the first time.

“For some questions, the most helpful response might be showing you links to a variety of sources from across the web to learn more. In these cases, you’ll see the full set of search results from the web. When relevant, these results may include the existing ads that you’d see on Search today,”

said the blog post from Google. One example with an ad in the search results was for “traveling with a dog”. The first result above the organic search results was “Traveling with dogs by car” from BMW. Below was the organic search results, beginning with “The Complete Guide to Traveling With Your Dog” from the American Kennel Club. Google is constantly updating their Assistant. In the past year alone, the number of the Assistant’s actions more than doubled. 

Google is not the only smart home platform to include ads. Last January, a report claimed that Amazon was looking to bring ads to all Alexa-enabled devices sometime in 2019. According to CNBC, Amazon was in the process of partnering with large companies to product certain products on Echo devices, with brands like Proctor & Gamble and Clorox. As smart homes becoming increasingly popular, it is not surprising that companies are moving their ad dollars to reflect that shift.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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