Google Advances Personalized News Service for Assistant

Google is creating a personalized news service for the Google Assistant. To create this news service, Google has partnered with media outlets like the New York Times, the Washington Post, AP, and USA TODAY, among others. On the Google website, news outlets can submit their content and set up their own news feeds. The sites must be valid Google News sites and can cover topics from business and politics to entertainment and sports.

Google is Creating a Personalized News Services through its Assistant

The Assistant would create a customized slew of news stories and would be able to pause, repeat, or skip around if the user desires. The news broadcast would begin with headlines before delving deeper into specific points of interest.

“Hey Google, tell me the news”

“Here is the news from WYNC…”

“What’s the latest in technology”

“Play at half the speed”

To test the news service, Google will provide it to a specific number of people in the U.S. Currently, users can create a customized news feed by going to Google’s support site, choosing their news sources, and deciding on the order. To hear the feed, users can either use their Google Home device or the mobile app. Categories include general, technology, sports, world, politics, local, business, science, health, art and lifestyle, and entertainment. Users can also ask about a specific news item, like the summer Olympics or a midterm election.

Google constantly updates its Assistant. Last March, Google created routines that allowed users to trigger a slew of actions with a singular voice command. The “Good Morning” routine, for example, could turn a users phone off, adjust the lights, thermostats, or any other connected devices. This update was done after Amazon Alexa offered similar functionality. Google even unrolled a Christmas update that allows children to talk to Santa. Users can expect more updates based on both the time of year and improving already existing services.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

Trending News

Follow Us