Google is rebranding all of its Nest and Home products as Google Nest. Users will be able to manage their Nest and Google Home devices on one Google account using a third-party device ecosystem. Works with Nest will be ending on August 31, 2019 and will transition into Works with Google Assistant. Users will be able to use their Nest products, and Nest devices will still be available and sold under the Google Nest brand, according to a Nest blog post written by Rishi Chandra, Vice President of Product and General Manager at Google Home and Nest.
Google Absorbs the Nest Brand
At the end of summer, users will switch accounts from Nest to Google. The Nest app will continue to be available and users will gradually switch to Google accounts. Any current Nest subscription users can migrate to a Google account, or, if they prefer not to, maintain their Nest accounts on nest.com, with their current subscriptions renewing automatically.
New Products and Price Changes
Part of Nest’s announcements was their introduction of the Nest Hub Max, a version of the Google Home Hub with a 10-inch screen and a smart camera. It will be available this summer for $229 on the Google store as well as at Target, Best Buy, and other retailers.
Related: Nest Cam IQ Indoor Review
Nest also changed the pricing of some of its products, including:
- Nest Hub: now $129
- Google Home: now $99
- Google Home Max: now $299
Google Responds to Privacy Concerns
The blog post also covered Google’s commitment to users’ privacy. The Nest Hub Max, for example, has a green light in front of its that shows when its camera in use and prior to that users will need to explicitly enable the Nest Hub Max’s camera to stream or record. The company also wrote that the microphones on devices like Nest Cam Indoor will not be used to advertise to consumers. Chandra wrote,
“Our goal is simple: earn and keep your trust by clearly explaining how our products work and how we’ll uphold our commitment to respect your privacy.”