Nest Rebrands as Google Nest

Google is rebranding all of its Nest and Home products as Google Nest. Users will be able to manage their Nest and Google Home devices on one Google account using a third-party device ecosystem. Works with Nest will be ending on August 31, 2019 and will transition into Works with Google Assistant. Users will be able to use their Nest products, and Nest devices will still be available and sold under the Google Nest brand, according to a Nest blog post written by Rishi Chandra, Vice President of Product and General Manager at Google Home and Nest.

Google Absorbs the Nest Brand

At the end of summer, users will switch accounts from Nest to Google. The Nest app will continue to be available and users will gradually switch to Google accounts. Any current Nest subscription users can migrate to a Google account, or, if they prefer not to, maintain their Nest accounts on, with their current subscriptions renewing automatically.

Nest Cam IQ Indoor Google Assistant on Box

New Products and Price Changes

Part of Nest’s announcements was their introduction of the Nest Hub Max, a version of the Google Home Hub with a 10-inch screen and a smart camera. It will be available this summer for $229 on the Google store as well as at Target, Best Buy, and other retailers.

Related: Nest Cam IQ Indoor Review

Nest also changed the pricing of some of its products, including:

  • Nest Hub: now $129
  • Google Home: now $99
  • Google Home Max: now $299

Google Responds to Privacy Concerns

The blog post also covered Google’s commitment to users’ privacy. The Nest Hub Max, for example, has a green light in front of its that shows when its camera in use and prior to that users will need to explicitly enable the Nest Hub Max’s camera to stream or record. The  company also wrote that the microphones on devices like  Nest Cam Indoor will not be used to advertise to consumers. Chandra wrote,

“Our goal is simple: earn and keep your trust by clearly explaining how our products work and how we’ll uphold our commitment to respect your privacy.”

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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