One in Five Don’t Feel Safe in Sharing Services, Says Survey

Getting Into Cars with Strangers

One in five U.S adults feel “somewhat unsafe” or “not safe at all,” using online sharing services, according to a recent survey from trusted identity as service provider company Jumio. Online sharing from companies like Uber and Airbnb, which allow users to connect to each other via an online platform, is rapidly increasing in size, forecasted to reach 86.5 million users by 2021. Although Jumio’s global trust and safety survey did not identify the specific reasons why people distrust online sharing services, their Vice President for Global Marketing Dean Nicolls sees issues rising from getting into the car of a stranger.

Jumio’s survey found that about 20% of respondents don’t feel safe using sharing services like Uber and Airbnb

“Will they harm me? Will they drive safely? Will they be rude?”

are just some of the questions customers ask themselves as they use ride-sharing apps, Nicolls said.

Making Sharing Safe

In order to win customer’s trust, companies must implement identity verification to ensure that drivers are who they say they are. Rather than just submitting their drivers’ licenses and identification cards as they apply to work on platforms, drivers should verify their identity every time they drive in order to confirm that they are who they say they are, he continued.

Jumio, which works with companies like Airbnb and United Airlines, offers identity verification in the form of government licenses or passports plus selfies for re-authentication. The entire process only takes about 30 seconds. Given that the majority of users claimed they wouldn’t spend more than two minutes verifying their identity online for a new sharing service account, Jumio is working on making this process even quicker.

Online Sharing Case Study: Uber

Aside from user identification issues, Uber has had security breaches in the past. In 2017, they had a data breach which compromised the personal information of 57 million users. Reuters reported that Uber paid $100,000 to keep the hack under wraps and destroy the stolen data. The hacker, who was a 20-year-old man living in Florida, signed a nondisclosure agreement preventing him from future wrongdoing and was not prosecuted further.

On the other hand, Uber has added some features to increase rider safety. Last April, they debuted their in-app 911 button which allows riders to discreetly call 911. The button is part of the “Safety Center” in the Uber app which provides information regarding the “driving screening process, insurance protections, and community guidelines”. Although Uber has had their cybersecurity issues in the past, they have taken steps to verify their drivers and protect their riders.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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