Samsung Unleashes Bixby Marketplace

Samsung has opened the Bixby Marketplace to users in the U.S and Korea. The Marketplace is a shop within the Bixby main page that encompasses all of Bixby’s capsules, or services such as Google Maps, iHeartRadio, and Spotify. It allows users to customize their experiences based on past actions. For example, if a user tells Bixby to get them a ride to the airport, they will be prompted with a few different Rideshare capsules. After picking their preferred option, Bixby will remember the provider and will automatically default to it for future rides. A press release from Samsung reads,

“The ability for users to customize their own personal Bixby experience allows them to easily incorporate a wide range of capsules into their everyday lives.”

Related: ADT Samsung SmartThings Starter Kit Review

For the future, Samsung is planning more improvements to the Bixby Marketplace in the form of additional capsules and other updates to be announced at the upcoming Samsung Developer Conference 2019 on October 29th and 30th. The event will take place in San Jose, California, according to the press release from Samsung. samsung-bixby-marketplace

Bixby Marketplace. Photo provided by Samsung.

Samsung vs. Google vs. Amazon

Samsung’s capsules mimic the skills of Amazon Alexa as well as the actions of Google Assistant. In the past year alone, Google Assistant’s actions more than doubled, bringing its total number to over 56,750 as of February of 2019. However, Amazon Alexa still has 92.5% more skills than the Google Assistant, potentially due to the fact that it has been in the marketplace for two years longer than Google Assistant. Currently, there are only 58 capsules in the Bixby Marketplace, as it has only been released since July 1st, 2019. Clearly, Samsung has a lot of catching up to due to compete with Amazon Alexa and Google Assistant, the two most popular voice assistants on the market today.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At Degreed.com, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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