Spotify Stops Political Advertisements

Spotify political ads have been banned, according to a statement from the company. The music streaming service, which has 141 million users, told Ad Age that they are pausing political ads in the United States in early 2020. Previously, Bernie Sanders and the Republican National Committee have advertised on Spotify, but political ads were never a “significant revenue generator” for the company, unlike their entertainment ads, it said in the article from AdAge. Spotify told AdAge,

“At this point in time, we do not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content…We will reassess this decision as we continue to evolve our capabilities.”

This statement implies that Spotify may include political ads in the future.

Related: Where The Presidential Candidates Stand On Tech Issues

Spotify

Spotify’s recent ban covers advertisements from:

  • Candidates
  • Elected and appointed officials
  • Nonprofits
  • Political parties
  • Super PACs.

Any content that is for or against political entities or judicial or legislative outcomes will be banned. However, political ads embedded in podcasts from third parties will remain in the podcasts.

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Twitter and Google have also dealt with the issue of political advertising, with Twitter banning the ads completely and Google removing the ability of advertisers to micro-target people based on their political affiliations. Rather, political advertisers will only be able to target by age, gender and zip code. Facebook, on the other hand, has declined to remove or fact-check their political advertisements, despite their influence on the 2016 presidential election.

Jeff Green, CEO of digital ad platform The Trade Desk, told AdAge that it’s a “huge mistake” for tech companies to ban political advertisements outright as they have a “civic duty to make that process better”. However, Green did not specify how tech companies should address political advertisements aside from banning them completely.

FAQs

Is Spotify for free?

Spotify does have free mobile, desktop and web apps that include advertisements (although they won’t include political ads as of early 2020).

How much is Spotify a month?

If you choose to buy Spotify Premium to get rid of ads, the cost is $9.99 a month, or $12.99 a month in a bundle with Hulu with Limited Commercials.

What is on Spotify?

Spotify includes music, podcasts, and video.

Aliza Vigderman

Aliza Vigderman

Aliza is a journalist living in Brooklyn, New York. Throughout her career, her work has spanned many intersections within the tech industry. At SquareFoot, a New York-based real estate technology company, she wrote about the ways in which technology has changed the real estate industry, as well as the challenges that business owners face when they want to invest in property. At Degreed.com, an education technology website, Aliza created digital content for lifelong learners, exploring the ways in which technology has democratized education. Additionally, she has written articles for The Huffington Post as well as her own content on Medium, the online publishing platform. Aliza’s love of journalism and research stems from the excellent Journalism program at Brandeis University. At Brandeis, Aliza interned as a research assistant at the Schuster Institute for Investigative Journalism, a non-profit “news room without walls”. There, Aliza was paired with an investigative journalist and used academic databases to obtain data on everything from the suicide rates in Bhutan to local Boston court cases. Her last position was as an account executive at Yelp, educating business owners on the power of technology to increase revenue. Throughout, however, her heart remained with tech journalism, and she’s thrilled to be writing for Security Baron. When she’s not keeping afloat of the latest tech trends, Aliza likes to cook, read, and write. A former high school “Class Clown,” Aliza has completed two feature-length screenplays, a pilot, and countless comedic sketches. On her days off you can find her relaxing in Prospect Park, trying the latest flavors at Ample Hills Ice Cream, and spending time with friends and family.

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