Spotify political ads have been banned, according to a statement from the company. The music streaming service, which has 141 million users, told Ad Age that they are pausing political ads in the United States in early 2020. Previously, Bernie Sanders and the Republican National Committee have advertised on Spotify, but political ads were never a “significant revenue generator” for the company, unlike their entertainment ads, it said in the article from AdAge. Spotify told AdAge,
“At this point in time, we do not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content…We will reassess this decision as we continue to evolve our capabilities.”
This statement implies that Spotify may include political ads in the future.
Spotify’s recent ban covers advertisements from:
- Elected and appointed officials
- Political parties
- Super PACs.
Any content that is for or against political entities or judicial or legislative outcomes will be banned. However, political ads embedded in podcasts from third parties will remain in the podcasts.
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Twitter and Google have also dealt with the issue of political advertising, with Twitter banning the ads completely and Google removing the ability of advertisers to micro-target people based on their political affiliations. Rather, political advertisers will only be able to target by age, gender and zip code. Facebook, on the other hand, has declined to remove or fact-check their political advertisements, despite their influence on the 2016 presidential election.
Jeff Green, CEO of digital ad platform The Trade Desk, told AdAge that it’s a “huge mistake” for tech companies to ban political advertisements outright as they have a “civic duty to make that process better”. However, Green did not specify how tech companies should address political advertisements aside from banning them completely.
Is Spotify for free?
Spotify does have free mobile, desktop and web apps that include advertisements (although they won’t include political ads as of early 2020).
How much is Spotify a month?
If you choose to buy Spotify Premium to get rid of ads, the cost is $9.99 a month, or $12.99 a month in a bundle with Hulu with Limited Commercials.
What is on Spotify?
Spotify includes music, podcasts, and video.